Kvell is a Toronto-based global housewares brand specializing in contemporary yet accessible storage and home decor products.
Kvell; a Yiddish word meaning, ‘to feel happy and proud’ served as the main inspiration for the brand. The logo I designed is not only poised, contemporary, and casual, but also timeless. The brand utilizes a strong colour palette of warm neutrals, muted and statement colours. I incorporated the colour palette throughout the design of the visual identity, including the stationery set, digital and print marketing collateral, editorial catalogues, and packaging. I also provided art direction for the brand’s product and lifestyle photography. As a member of the design team, I was involved in the design of Kvell’s trade show exhibit, and I led the styling and merchandising of the booth.
On two occasions, Kvell’s website (designed by Locomotive) and logo were featured on the Apple website.