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Sniff'n

Visual Identity / Logo Design / Product Design / Surface Design / Packaging Design / Art Direction

Visual Identity / Logo Design / Product Design / Surface Design / Packaging Design / Art Direction

Sniff’n is a Toronto-based brand of scented stationery products ranging from pens and pencils to notebooks and erasers. Sniff’n is sold in a variety of big-box retailers across North America.

With the objective of appealing to a youthful student demographic during back-to-school season, I created a cheerful product line that incorporates vibrant colours and playful graphics. I designed the logo, products, packaging, and point-of-purchase displays, from concept through completion.

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